Current TV adds Olbermann to shake things up

The tectonic plates of the American media landscape are starting to shift once again.

Two major events have given me a new spirit of hope in news media, both occurring this week. And both by Tuesday!

First off, Keith Olbermann, the former liberal host of MSNBC‘s “Countdown” announced that he will be starting a new show on Current TV, the fledgling entertainment and world affairs network founded by former Vice President Al Gore and businessman Joel Hyatt in 2005.

Olbermann told reporters on a conference call Tuesday morning that it will be an “amplified and stronger version of the show that I just did.”

But the even bigger news here is that Olbermann will become Current Media’s Chief News Officer and take an equity stake in the company. Meaning he will be up there with Joel, Al and CEO Mark Rosenthal as one of the hotshots.

Current’s own employees didn’t know a thing until the New York Times announced it.

At least that’s what Mariana Van Zeller, one of the investigative reporters in Current’s investigative documentary series “Vanguard“, told me today in an e-mail.

Keep an eye on this five-year-old channel, because despite setbacks and low ratings, (around 25,000 viewers during prime time) shows like Vanguard, infoMania and now Olbermann’s are worthy of your attention.

Full disclosure of course: I interned for Vanguard in 2009. Blogged about my experience here and also contributed to Current’s news blog here and here.

Read more about Current’s reinvention here from MediaBistro.

….

NEXT UP: AOL + HuffPost = a reinvention of the news wheel?

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