A social sharing app that won’t sell you out

A new iPhone app, Digisocial, lets your share your voice with your photos.

A new iPhone app, Digisocial, lets your share your voice with your photos.

Just-launched iPhone app Digisocial adds a new wrinkle to social photo sharing: audio.

Take Instagram’s photo sharing and social network, add Soundcloud’s audio streaming capabilities and you’ve got Digisocial, which made its international debut in the Apple App Store January 16.

It’s not quite video, but it’s more than photo. In fact, they even coined a term for what exactly it is you’ll be sharing when you download the app: voicephotos. With apps like Snapchat gaining popularity in the social photo sharing community and Facebook adding phone calls through its Messenger application, the heat is on.

So how does it work?

Digisocial allows you to snap or upload an image on your smartphone, then record some sound to pair with it. You could sign or laugh, cry or scream. So far, there seem to be a lot of cute kittens paired with both fake and real meowing.

Tap share, and you can blast your voicephoto into the socialverse via the usual Twitter and Facebook integration. And, to alleviate privacy concerns from the get-go, you can choose to share to the public, friends or only yourself.

“We wanted to provide an alternative, that from a technical and functional perspective was just as advanced, but they [users] don’t have to worry about being treated like a product,” said Marco Mereu, VP of Communications for Digisocial.

Do I own my content?

Mereu summarized the app’s concept succinctly: “It’s a digital, ad-free audio image sharing app,” he told me over the phone midway through a busy launch day.

Mereu explained that Digisocial wants to carve its own path in the social sharing world by never sharing user information, providing it to third parties or selling user content. “Your content belongs to you,” he confirmed. See for yourself: digisocial.com has links to the privacy policy and terms and conditions.

The focus on privacy comes at a time when users and the media are just getting over Instagram’s terms and conditions kerfuffle.

What about down the line? They’re going to have to make money somehow

The East Coast startup is self-funded, so monetization is not an immediate priority, according to Mereu.

Instead, they’re concentrating on the user experience. That means an emphasis on fun, simple and engaging ways to share and connect.

Down the road, Mereu said, they’re thinking about layering enhanced functionalities like more storage, ways to share, features, or games.

Whatever happens, Digisocial says it will remain free and honor your privacy at all costs.

Who will use it?

So far, there are more cats and scantily clad women than anything.

However, the audio does add a very personal addition to what people are already sharing online. Plus, you can post audio comments.

It’s easy to see creative uses for the app, many of which have yet to be dreamed up.

For starters, I could see models, who have already established significant followings on Instagram, using the audio as another way to interact with fans.

Photographers and photojournalists could tell the story behind their images.

News organizations like NPR could use Digisocial as another platform for sharing the news. The push to record audio feature could be used to capture natural sound, breaking news, or even a full-fledged radio report. There is no limit to the length of audio that can be recorded, but there is no ability to upload an existing audio track — at least, not yet.

Check out my first post here and give the app a whirl yourself.

A pocket-sized Instagram projector, now on Kickstarter

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Everyone’s a photographer with a smartphone in their pocket. And despite the incredible quality that can be pulled off affordable, semi-professional equipment these days, I’m a firm believer that the best camera is the one on you.

For me, that’s all 8 megapixels of my iPhone 5.

With digital photography comes digital files, and it can be a pain to show those off on anything larger than the device you have on you.

So it’s no surprise that someone has come up with a portable solution, albiet one that works best with the lights off.

A British entrepreneur named Benjamin Bradford hopes to change how you show your photos just a little bit with something his company Mint Digital is calling Projecteo.

Projecteo is a pocket-sized Instagram projector.

Find out more from the full post over at Gadget Beats, a new tech blog I’ll be working with.

Facebook just bought Instagram…don’t flip out just yet

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My jaw just dropped with the news I received from MacRumors that Facebook, the social network, is buying Instagram, a photo-sharing app and the rising star of the social media world.

I know what you’re thinking…

W…T…F?!

Another media giant buying out a smoking hot tech start-up, turning the cool new indie thing into the latest corporate toy.

Luckily, Facebook appears to be taking a very smart approach here: become the financial backbone of what’s already become an established sensation, and one that’s here to stay.

So, hopefully, that means we don’t see INSTABOOK anytime soon.

Just last week, game developer Zynga purchases OMGPOP, the company behind the latest buzzworthy iOS game Draw Something.

And it wasn’t so long ago that Microsoft, the biggest kid on the tech playground, bought Skype. Another shocking moment in tech buyout history.

Now think about the two players in a buyout like that: people love Skype, and everyone hates Microsoft. Skype brings us closer to our relatives afar through free or inexpensive international phone calls and video calls. Microsoft makes Windows PCs! Blegh. Viruses, nerds and Bill Gates.

But so far, Skype is still Skype. Big bad Microsoft hasn’t closed up Skype’s shop and rates haven’t changed (as far as I know). For once, a merger has gone smoothly, and independence reigns, while corporate parents Microsoft still gets the perks. In this case, that’s Xbox Kinect integration.

For previous tech mergers gone really bad, we can always look to AOL Time Warner.

And more recently, AOL’s purchase of The Huffington Post has been a learning experience for both sides. More on that from TechCrunch.

Here’s to hoping Facebook keeps its promise and Instagram remains great.