Current TV adds Olbermann to shake things up

The tectonic plates of the American media landscape are starting to shift once again.

Two major events have given me a new spirit of hope in news media, both occurring this week. And both by Tuesday!

First off, Keith Olbermann, the former liberal host of MSNBC‘s “Countdown” announced that he will be starting a new show on Current TV, the fledgling entertainment and world affairs network founded by former Vice President Al Gore and businessman Joel Hyatt in 2005.

Olbermann told reporters on a conference call Tuesday morning that it will be an “amplified and stronger version of the show that I just did.”

But the even bigger news here is that Olbermann will become Current Media’s Chief News Officer and take an equity stake in the company. Meaning he will be up there with Joel, Al and CEO Mark Rosenthal as one of the hotshots.

Current’s own employees didn’t know a thing until the New York Times announced it.

At least that’s what Mariana Van Zeller, one of the investigative reporters in Current’s investigative documentary series “Vanguard“, told me today in an e-mail.

Keep an eye on this five-year-old channel, because despite setbacks and low ratings, (around 25,000 viewers during prime time) shows like Vanguard, infoMania and now Olbermann’s are worthy of your attention.

Full disclosure of course: I interned for Vanguard in 2009. Blogged about my experience here and also contributed to Current’s news blog here and here.

Read more about Current’s reinvention here from MediaBistro.

….

NEXT UP: AOL + HuffPost = a reinvention of the news wheel?

Haiti Relief: How you can help

Because Haiti needs our support, because I support Current TV and because Mariana Van Zeller is awesome, this is worth reposting: Haiti Relief: How you can help // Current.

As Haiti is still reeling from the earthquake, thousands of residents are in desperate need of help. This is the most critical time for relief efforts. We at Current urge you to give whatever you can, even the smallest amount, to assist aid organizations trying to bring help to Haiti. We applaud the efforts of the many organizations working there right now and have included some of them for you to consider donating to.

Red Cross – http://redcross.org

You can also text ‘HAITI’ to 90999 to donate $10 to the Red Cross via your phone bill.

UNICEF – http://unicef.org

Oxfam – http://oxfam.org

Doctors Without Borders – http://doctorswithoutborders.org

Mercy Corps – http://mercycorps.org

Internal Medical Corps – http://imcworldwide.org

Americares – http://americares.org

Plug in to Vanguard

screenshot from iambrandx.com

screenshot from iambrandx.com

 

In two weeks and less than five hours from the time of this blog post, the fourth season of Current TV‘s “Vanguard” returns.

Interestingly enough, I have been interning with the team of about 14 for about two weeks as well. The duties have ranged from transcribing to researching and assisting the correspondents, and should hopefully flourish into something more participatory where I can really dig my nails in and get into these amazing international stories that the team covers.

Last season, they covered the recession in a three-part series, guns in America, robots in Japan, and war in Iran. This season, more breathtaking documentary episodes to come.

And in the next two weeks we will hopefully be amping up Vanguard’s online presence through social media. While plenty have written off Twitter and Facebook as wastes of time, they still prove their worth  interesting new ways — it’s all about connecting. And man that online world is crazy these days. I could spend a whole day on the Internet just exploring what’s out there, and I’d still be missing tons of awesome stuff. 

Gotta be careful not to become obsessed though. Too much digitalia can rot your brain! Or reduce your sperm count! Or was that Mountain Dew…

Either way, the first episode of the new season, premiering Oct. 14, is called OxyContin Express. It’s about prescription drug abuse and how Florida plays a vital role in supplying pills.

HERE’S THE LINEUP:

  • The Oxycontin Express : 10/14/09
  • Cuba: Waiting for a Revolution : 10/21/09
  • Forest of Ecstasy : 10/28/09
  • Sri Lanka: Notes from a War on Terror : 11/04/09
  • Porn 2.0 : 11/11/09
  • Prison Contraband : 11/16/09
  • Remote Control War : 12/02/09
  • Cocaine Mafia : 12/09/09
  • Current has also been picking up some steam and notoriety here and there, which is really cool to see. While the Gore/Clinton Korea rescue propelled Current into public eyes, others have been noticing too (see above from iambrandx) — Rolling Stone even made mention of a brand new [mini]series Current is launching called “Embedded.”

    Now that looks sweet: exclusive shows on Mos Def, Common, Ben Harper, Silversun Pickups, Thievery Corporation, and The Decemberists. Cannot wait for this. And it debuts right after Vanguard on the 14th.

    Rolling Stone says this about EMBEDDED in reason #47 to watch TV this season (more on that later! cable looks like its pulling up it’s pants)

    “If Animal Planet had a show that captured musicians in their natural habitats, it would look like this refreshingly raw documentary series. Ben harper gives a tour of his instrument shop in California; Mos Def roams the streets of Osaka, Japan. It’s artists in their everyday lives, free of the crowds.”

    Check out some cool videos from today in the Current SF office (Vanguard’s in LA). See Adam Yamaguchi, Mariana Van Zeller and Christof Putzel give a presentation on the new season.

    Oh yeah, and Vanguard’s blog tells us that Mariana made her way onto Dr. Phil for an episode about drug abuse airing, yep you guessed it, Oct. 14.

    That’s all for now. More to come from inside the Vanguard office, and reviews from a slew of shows I saw in the past week: Portugal. The Man @ The Glasshouse, !!! @ The Troubadour, and Wallpaper @ Cinespace. Phew.