New No. 1: Macklemore accomplishes range, quality and success with debut album

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Ten thousand hours later, it looks like hip-hop artist Macklemore has found his success.

The smooth-spoken Seattle wordsmith debuted his first full-length in October at No. 1 on iTunes and No. 2 on Billboard in the US.

His album, The Heist, made in conjunction with longtime producer Ryan Lewis, is a medley of sunny sounds contrasted by sobering lyrics that border on profound before going back to the simple sensibilities of, say, thrift shopping.

The video for the platinum single “Thrift Shop”, featuring vintage fur coats and a Delorian, has racked up more than 44 million views on YouTube.

Macklemore and Ryan Lewis create a sound that brings up immediate similarities to notable white hip-hop acts Atmosphere and Brother Ali. The collection of 15 tracks lean in all directions: some toward pop and R&B, others toward rap and introspective rock. There is clear influence from underground spoken-word king Saul Williams, who Macklemore cites as influence in a chat with Interview Magazine.

The style of music has been labeled socially conscious hip-hop: lyrics struggle through recovery and trying to make it, but take a break on easier listening like “Gold.”

Wide-ranging in accessibility, The Heist blends everything that is popular in music right now: Drake fans will appreciate the chorus in “Neon Cathedral”, while Rhianna listeners could be easily drawn to the upbeat “Can’t Hold Us.”

Everything else is expert MCing layered with incredible array of musicianship, from horns to banjo to lots of meaningful piano.

Get it while it’s white hot—you won’t regret it.