A social sharing app that won’t sell you out

A new iPhone app, Digisocial, lets your share your voice with your photos.

A new iPhone app, Digisocial, lets your share your voice with your photos.

Just-launched iPhone app Digisocial adds a new wrinkle to social photo sharing: audio.

Take Instagram’s photo sharing and social network, add Soundcloud’s audio streaming capabilities and you’ve got Digisocial, which made its international debut in the Apple App Store January 16.

It’s not quite video, but it’s more than photo. In fact, they even coined a term for what exactly it is you’ll be sharing when you download the app: voicephotos. With apps like Snapchat gaining popularity in the social photo sharing community and Facebook adding phone calls through its Messenger application, the heat is on.

So how does it work?

Digisocial allows you to snap or upload an image on your smartphone, then record some sound to pair with it. You could sign or laugh, cry or scream. So far, there seem to be a lot of cute kittens paired with both fake and real meowing.

Tap share, and you can blast your voicephoto into the socialverse via the usual Twitter and Facebook integration. And, to alleviate privacy concerns from the get-go, you can choose to share to the public, friends or only yourself.

“We wanted to provide an alternative, that from a technical and functional perspective was just as advanced, but they [users] don’t have to worry about being treated like a product,” said Marco Mereu, VP of Communications for Digisocial.

Do I own my content?

Mereu summarized the app’s concept succinctly: “It’s a digital, ad-free audio image sharing app,” he told me over the phone midway through a busy launch day.

Mereu explained that Digisocial wants to carve its own path in the social sharing world by never sharing user information, providing it to third parties or selling user content. “Your content belongs to you,” he confirmed. See for yourself: digisocial.com has links to the privacy policy and terms and conditions.

The focus on privacy comes at a time when users and the media are just getting over Instagram’s terms and conditions kerfuffle.

What about down the line? They’re going to have to make money somehow

The East Coast startup is self-funded, so monetization is not an immediate priority, according to Mereu.

Instead, they’re concentrating on the user experience. That means an emphasis on fun, simple and engaging ways to share and connect.

Down the road, Mereu said, they’re thinking about layering enhanced functionalities like more storage, ways to share, features, or games.

Whatever happens, Digisocial says it will remain free and honor your privacy at all costs.

Who will use it?

So far, there are more cats and scantily clad women than anything.

However, the audio does add a very personal addition to what people are already sharing online. Plus, you can post audio comments.

It’s easy to see creative uses for the app, many of which have yet to be dreamed up.

For starters, I could see models, who have already established significant followings on Instagram, using the audio as another way to interact with fans.

Photographers and photojournalists could tell the story behind their images.

News organizations like NPR could use Digisocial as another platform for sharing the news. The push to record audio feature could be used to capture natural sound, breaking news, or even a full-fledged radio report. There is no limit to the length of audio that can be recorded, but there is no ability to upload an existing audio track — at least, not yet.

Check out my first post here and give the app a whirl yourself.

Is Olbermann’s departure the nail in the coffin for Current TV?

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With the news circling around fledgling cable network Current TV firing liberal talk show host Keith Olbermann, we’re left wondering what’s next for both parties.

While Current co-founders Al Gore and Joel Hyatt duke it out with Olbermann in court (and in public) over who “wronged” who first, let’s spell out the possibilities for both.

Current has already replaced Olbermann with former New York Governor Elliot Spitzer, so we know what’s next for the channel aggressively reinventing itself as a progressive news talk station.

But will Spitzer’s “Viewpoint” last any longer than his cancelled CNN show “In The Arena”? Olbermann was at the top of his game when he left MSNBC, gathering around 1 million views a night. Joining Current was a coup for the station and an opportunity for the ever-annoyed Olbermann to have things his way and build Current’s brand of progress news around his show. He was even given an equity stake and made the chief news officer. But even being one of his own bosses didn’t stop the inevitable breakup.

Olbermann’s calling Current a “penny-pinching, incompetent clown show” according to an article from Business Insider. Check out the “angry email trail” Olbermann’s team has put together and shared with The Daily Beast.

I was an intern for Current back in 2009, when the logo used to be a stylized pixel version of the word Current, which you can see above. I thought that was pretty cool, and still rock a track jacket zip-up with the 4 green dots.

In the last year, the station has turned into a whole different beast. Gone is the award-winning and boundary-breaking investigate documentary team Vanguard and long lost are the hilarious shows like infoMania and SuperNews!

Since the network brought on Olbermann, they built a lineup of liberal-leaning talk shows. Most of which I could care less about.

Since the station has been tumbling through startup-style experimentation since its inception in 2005, it’s time to grow up. That much I get.

But runner-up to MSNBC, whose slogan is “lean forward”, sounds like a pretty raw deal. And without a heavy hitter to improve ratings, it seems imminent that Current will lose its relevancy, especially with its target 18-35 demographic.

The biggest concern of all? The only news Current actually produces comes from its internal controversy. Do a quick search and the headlines rarely relate to programming or progression. Instead, it’s a handful of media flurries from the 2009 capture of two Vanguard reporters to its latest controversial breakup with its biggest star.

Closest competitor MSNBC has the Comcast-NBC parent company with genuine news reporting chops, while Current just fired the last of its journalists when it disbanded Vanguard.

What’s next for Olbermann is yet to be determined. But despite his prima donna ways, someone will scoop him up and pay him the big bucks. And it will work. Just like it works in the NFL and in Hollywood. The big stars still get big money and big turnout, whether they’ve still got “it or not. See this Forbes article for more on that.

… [update] …

In an interview with David Letterman on “The Late Show” April 4, Olbermann admits that the breakup is his fault. At the same time, he refers to himself as a $10,000 chandelier with no house, mansion, lot or building permit to live in. Ouch.

New ‘Countdown’ begins on Current TV

The liberal firebrand news host known as Keith Olbermann returns to television tonight after departing from MSNBC a little under six months ago.

As I reported HERE, Olbermann takes his “Countdown” show to the fledgling TV station and Web community known as Current TV and Current.com. (Current was founded in 2005 and pulls in under 60,000 viewers during peak hours according to the New York Times)

The real motivation for Olbermann here is a majority stake in the company. He joins former Vice President Al Gore and businessman Joel Hyatt as an executive of the company.

Full disclosure: I interned for Current’s Vanguard back in summer ’09. Blogged about my experience here and also contributed to Current’s news blog here and here.

Current is not exactly a house name just yet, but getting a heavy hitter such as Olbermann on board may start to change that — at lest that’s what the station is banking on.

Besides Vanguard and now Olbermann, the network received mass media spotlight for its two reporters, Laura Ling and Euna Lee, that were held captive in North Korea.

Keep an eye on this five-year-old channel, because despite setbacks and low ratings, (around 25,000 viewers during prime time) shows like Vanguard, infoMania and now Olbermann’s are worthy of your attention.

Current has always been forward-facing: it initially gathered much of it’s programming through incorporating submissions from online contributors and was the first station to incorporate tweets into it’s coverage of the 2008 presidential debate.

But with new efforts focused on getting the station into more homes and a recent redesign (or more like design overhaul), I have heard few outcries but my own over what I find to be one very big problem:

Current, which was known for bridging the online and televised worlds, stopped allowing full episodes online. So much for anywhere, any time. What year is it?

The channel says the only way to continue carriage on networks like Verizon, TimeWarner and Comcast was to offer exclusive deals and Olbermann tweeted that the TV companies have them “over a barrel.”

Instead, Current is pushing clips big time, all over Hulu, iTunes and YouTube.

But for those of us who already cancelled our exorbitant cable subscriptions, we’re shit out of luck.

I can’t even legally purchase the shows in their entirety…anywhere. Now that’s just not right.

That’s why I scheduled a viewing party of sorts at a friends house for tonight’s premieres of Countdown with Keith Olbermann and a new season of Vanguard.

WATCH TONIGHT: Countdown premieres at 8/9c and Vanguard’s new season follows at 9/8c.

Check out behind the scenes with “Countdown” HERE.

Current TV adds Olbermann to shake things up

The tectonic plates of the American media landscape are starting to shift once again.

Two major events have given me a new spirit of hope in news media, both occurring this week. And both by Tuesday!

First off, Keith Olbermann, the former liberal host of MSNBC‘s “Countdown” announced that he will be starting a new show on Current TV, the fledgling entertainment and world affairs network founded by former Vice President Al Gore and businessman Joel Hyatt in 2005.

Olbermann told reporters on a conference call Tuesday morning that it will be an “amplified and stronger version of the show that I just did.”

But the even bigger news here is that Olbermann will become Current Media’s Chief News Officer and take an equity stake in the company. Meaning he will be up there with Joel, Al and CEO Mark Rosenthal as one of the hotshots.

Current’s own employees didn’t know a thing until the New York Times announced it.

At least that’s what Mariana Van Zeller, one of the investigative reporters in Current’s investigative documentary series “Vanguard“, told me today in an e-mail.

Keep an eye on this five-year-old channel, because despite setbacks and low ratings, (around 25,000 viewers during prime time) shows like Vanguard, infoMania and now Olbermann’s are worthy of your attention.

Full disclosure of course: I interned for Vanguard in 2009. Blogged about my experience here and also contributed to Current’s news blog here and here.

Read more about Current’s reinvention here from MediaBistro.


NEXT UP: AOL + HuffPost = a reinvention of the news wheel?

I think I see a pattern, Hollywood…

We’ve all experienced how the media repeats, regurgitates and reiterates itself in so many ways.

Any typical “breaking” “news” story (see balloon boy, Tiger Woods, White House party crash, and on and on) turns into an ugly mess of clichés and sensationalism on a regular basis. Who can keep track of who’s liberal, moderate or conservative anymore when they’re all ditching coverage of the war, our president and Congress to latch onto the latest scandal.

And that’s just the news media these days.

The entertainment side seems to be throwing fists these days, trying to make a hit out of something – I take that back, anything. Which is fine, I guess, to see Megan Fox’s rack sell a movie, or Hollywood picking up way too much on a trend like the latest: vampires. Gone are Buffy and Angel, here are: True Blood, Twilight, The Vampire’s Assistant, and don’t forget — The Vampire Diaries. I’m sure I’m missing a few, but you get the point.

Either way, all of this brings me to something I found pretty hilarious. A couple posters a bit too similar for (hopefully) any average consumer’s taste…no pun intended:

A striking similarity between “Jennifer’s Body” and “True Blood” —

lick in the lips left

lickin the lips right

OH…and don’t forget Six Feet Under, with the lipstick, reminding me of the above posters.

lipsticking the lips

…But the avoid the cliché award shockingly goes to Lipstick Jungle for simply showing the women and not the lipstick.

no lips here